Difference between revisions of "Ad Blocking Survival"

Revision as of 17:27, 3 May 2016

1. An Overview of Ad Blocking Technology
   • Different Types of Ad Blocker
   • How Ad Blocking Works
   • Hiding Advertising Elements
   • Blocking Access to Ad Servers
   • Ad Blocker Lists
     
     
2. Ad Blocker Detection Techniques
   • How Ad Blocker Detection Works
   • An Example of Bait Content
   • Detecting the Ad Blocker
   • Testing the Detector
   • Using the BlockAdBlock Script
     
     
3. Measuring Revenue Lost to Ad Blocking
   • Tracking Ad Blocking with PageFair
   • Reviewing the PageFair Results
   • Tracking Ad Blocking with Google Analytics
   • Creating a Google Analytics Account
   • Detecting Ad Blocking
   • Triggering Google Analytics Events
   • Analyzing the Results
   • Creating a Segment for Ad Blockers
   • Analyzing the Segment Data
   • Adding and Removing the AdBlockers Segment
   • Blocking of Tracking Scripts
     
     
4. Filling Blocked Ads with Ad Reinsertion
   • How Ad Reinsertion Works
   • Limitations of Ad Reinsertion
   • Implementing Ad Reinsertion
   • Choosing The Right Content
   • Monitoring the Reinserted Content
     
     
5. JavaScript Obfuscation and Ad Blocking Detection
   • What is JavaScript Obfuscation?
   • How JavaScript Obfuscation Works
   • JavaScript Obfuscation vs. Minifying
   • JavaScript Obfuscation and Ad Blocking
   • How to Obfuscate JavaScript Code
     
     
6. Displaying Ad Blocker Removal Requests - A Tutorial
   • Asking Politely
   • Revising Ad Quality, Quantity and Placement
   • The EasyList Adblock Warning Removal List
   • Displaying a Notification Bar
   • Displaying a Dialog Request
   • Showing the Dialog and Responding to Button Clicks
   • Adding Tracking Code
   • Implementing a Timeout Delay
     
     
7. Controlling Ad Blocker Removal Request Frequency
   • Deciding on Request Frequency
   • An Introduction to Cookies
   • What is a JavaScript Cookie?
   • The Structure of a Cookie
   • Cookie Name / Value Pair
   • Cookie Expiration Setting
   • Cookie path Setting
   • Cookie domain Setting
   • Configuring Expiration-based Requests
   • Displaying the Request Based on Page Views
   • Offer a Less Ad Intensive Experience
     
     
8. Denying Website Access to Ad Blocking Visitors
   • Does this Approach Work?
   • Use with Caution
   • Denying Access when Ad Blocking is Enabled
   • Offer a Less Ad Intensive Experience
     
     
9. Tracking Response Rate to Ad Blocker Removal Requests
   • How the Tracking Works
   • Preparing for Tracking Implementation
   • Implementing the Tracking Code
   • Reviewing the Results
10. Truncating Web Page Content for Ad Blockers

1. Participating in the Acceptable Ads Initiative
2. Native Advertising - A Solution to Ad Blocking?
3. Reviews of BlockAdBlock, AdSorcery and AdBlock X - Anti Ad Blocking