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The first step in considering how to mitigate the effects of ad blocking, therefore, is to identify not only whether the problem exists, but that it does so to the extent that further action is justified. If only 10% of visitors to a website are using an ad blocker, for example, the website owner may reasonably make the judgement that the effort involved in adapting to the threat outweighs the benefits. To make this an informed decision, however, it is first necessary to gather and analyze website visitor behavior data.
The focus of this chapter, therefore, is to outline some steps that can be taken to obtain accurate data on how many visitors to a website have an ad blocker enabled. Two levels of ad blocker tracking will be introduced in this chapter. The first provides a simpler approach using a free service provided by PageFair (another free service, AdBlock X, will also be covered in the chapter entitled [http://www.ebookfrenzy.com/AdBlocking/index.html [Reviews of BlockAdBlock, AdSorcery and AdBlock X]]). The second option makes use of Google Analytics and provides a greater level of detail and data collection options.
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== Tracking Ad Blocking with PageFair ==
