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SEO Essentials

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== About this Paper ==
 
The following paper was made available to Techotopia by the kind permission of Jason Purdy, IT Manager at Journalistic. The paper was developed as the companion to a series of conference talks he gave on the subject of Search Engine Optimization (SEO).
 
== Welcome to "Chopping Trees Loudly", an introduction to Search Engine Optimization (or SEO) ==