== Objective-C and Apple ==
== Objective-C and Apple ==
−To understand how Objective-C, a language based on two 40 year old programming languages, ended up being the language of choice on Mac OS X and the latest cutting edge smartphones from Apple it is necessary to move away from technology and talk about business.
+To understand how Objective-C, a language based on two 40 year old programming languages, ended up being the language of choice on Mac OS X and the latest cutting edge smartphones from Apple it is necessary to move away from technology for a while and talk about business.
−In the 1980s Steve Jobs and Steve Wozniak founded Apple Computer. After many years of success, Steve Jobs hired a marketing wizard from PepsiCo called John Sculley to help take Apple to the next level of business success. To cut a long story short, a boardroom battle ensued and Steve Jobs got pushed out of the company (for the long version of the story pick up a used copy of John Sculley's book ''Odyssey: From Pepsi to Apple'').
+In the 1980s Steve Jobs and Steve Wozniak founded Apple Computer. After many years of success, Steve Jobs hired a marketing wizard from PepsiCo called John Sculley to help take Apple to the next level of business success. To cut a long story short, a boardroom battle ensued and Steve Jobs got pushed out of the company (for the long version of the story pick up a used copy of John Sculley's book ''Odyssey: From Pepsi to Apple'') leaving John Sculley in charge.
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